Fractional Marketer Delivers Results For Branding and Content Firm
Client Overview
A fast-growing social impact marketing agency specializing in purpose-driven campaigns for leading consumer brands.
Business Challenge
The agency secured a major new client in the consumer packaged goods (CPG) sector, significantly expanding their portfolio. However, this win brought a pressing challenge: they needed additional marketing expertise and bandwidth—quickly—to manage the new account’s complex digital initiatives. The agency sought a part-time resource who could immediately integrate with their team and deliver results without a lengthy ramp-up.
Services Provided
To address these needs, the agency engaged Krista as a fractional marketer. Her scope included digital advertising management, social media strategy, analytics, marketing strategy development, branding, and event support. Krista’s mandate was to streamline digital operations for the CPG client while simultaneously elevating the agency’s own brand presence and marketing collateral.
Implementation
Krista took on the day-to-day project management of digital advertising for the agency’s largest CPG client. She coordinated with the outsourced advertising agency, overseeing creative development, budget allocation, campaign analytics, and cross-team collaboration. Beyond client work, Krista led a rebrand for the agency itself—developing new case studies, creating website content, identifying speaking opportunities, and enhancing the agency’s social media activity. Her hands-on approach ensured seamless execution and measurable progress across multiple marketing fronts.
Results & Impact
Krista’s integrated marketing strategies and execution delivered rapid, tangible results:
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For the CPG client, execution of a comprehensive marketing plan generated $2 million in new revenue within the first year.
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Her leadership encompassed digital advertising, analytics, and creative collaboration.
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These efforts drove measurable business growth and strong return on investment.
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Internally, the agency experienced refreshed branding and improved marketing materials.
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The agency’s digital presence was strengthened on LinkedIn with a cadence of regular posts.
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These enhancements positioned the agency for future growth and new business opportunities.
CLIENT TESTIMONIAL
Krista immediately became a vital extension of our team. Her expertise and initiative allowed us to scale quickly and deliver exceptional results for our client.
Key Takeaways
By providing flexible, expert marketing support, Krista enabled the agency to capitalize on new business opportunities without missing a beat. Her ability to deliver both client-facing and internal marketing solutions demonstrates the value of fractional marketing leadership for agencies facing rapid growth or resource gaps.