Content Creation and Community Building for Healthcare Consulting Leader
Client Overview
A leader in health information management (HIM) technology and services, this organization empowers healthcare providers to efficiently capture, secure, and analyze clinical data. Their solutions support quality patient care and optimize operational performance across the healthcare sector.
Business Challenge
As the healthcare industry rapidly transitioned to digital information management, the client recognized a critical need for thought leadership and collaboration to address evolving policies, standards, and best practices. The challenge was to unite top HIM professionals and guide the industry through transformative change—particularly as new regulations, technologies, and data demands outpaced existing frameworks.
Services Provided
As lead marketer and consultant, I spearheaded the client’s efforts to position themselves at the forefront of HIM innovation. My responsibilities included coordinating and facilitating the HIM Innovation Community—a group of top HIM professionals from 30 leading healthcare organizations. I managed all aspects of community engagement, including quarterly meetings, interactive webinars, and the capture and synthesis of key insights. My role also extended to securing the client’s sponsorship and presence at the HIMSS Annual Conference, managing event logistics, driving public relations efforts, and authoring two industry-defining white papers in collaboration with renowned HIM experts.
Implementation
To maximize impact, I organized and facilitated quarterly meetings and webinar sessions, ensuring robust participation and meaningful dialogue among community members. I captured and distilled feedback and insights from these sessions, which informed the development of two pivotal white papers:
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“Health Information Management: The HIM Industry’s Transformative Journey to
Enterprise Information Management”
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“Health Information Management: Guiding Principles and a Governance Framework
for a Digital Age”
I also managed the client’s sponsorship and booth at the HIMSS 2013 Annual Conference, overseeing all event logistics and ensuring high visibility for the HIM Innovation Community. My public relations efforts amplified the reach of the white papers and the community’s work, establishing the client as a thought leader in the HIM space.
Results & Impact
The HIM Innovation Community, under the client’s sponsorship and Krista's marketing leadership, became a hub for industry collaboration and knowledge-sharing. The white papers, authored in partnership with Linda L. Kloss and other HIM leaders, set new standards for information management and governance in healthcare. The initiative received positive feedback from participants and industry leaders alike:
“I truly appreciate the opportunity to participate in this group and hear the best leaders discussing key strategies for the future. The group includes such great minds and engaging topics; I applaud what this organization is doing here.”
— HIM Director of Coding, PeaceHealth
"The HIM Innovation Community brings together the best and brightest thought leaders in the HIM industry, collaborating to share information and best practices.”
— Former President of AHIMA
Within one year of creating the HIM Innovation Community and launching two forward-looking white papers:
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The client’s HIM consulting and services revenue increased by 30%.
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Press coverage generated significant buzz, increasing brand awareness in multiple industry publications.
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The enhanced market position helped the client prepare for a $2.7 billion merger.
CLIENT TESTIMONIAL
Krista’s leadership was pivotal in establishing us as thought leaders in the rapidly evolving health information management (HIM) field. By expertly coordinating the HIM Innovation Community and driving content, she helped us navigate complex industry challenges and regulatory changes with clarity and focus. Her management of community engagement, event logistics, and public relations significantly boosted our brand’s credibility.
Key Takeaways
By facilitating collaboration among top HIM professionals and producing actionable, forward-looking content, the client established itself as a leader in health information management innovation. This project exemplifies how strategic marketing, thought leadership, and industry engagement can drive transformational change and position a brand at the forefront of its field.